Thistle & Lace is a Vancouver-based retailer specializing in handmade party effects for weddings, baby parties, birthdays, and custom events. They sell on Etsy, from their own online storefront, and through local retailers in the Greater Vancouver Area. They had successfully scaled up at a comfortable pace and needed a new brand to help legitimize themselves further.

An Etsy shop focused on weddings & parties, with a brand to match.

Thistle & Lace has since established themselves as one of the top 1% of all Etsy storefronts in sales, entirely from their custom made, handmade designs laser cut designs. Their logo and branding has helped them remain consistent in their packaging, aesthetic, and presentation.

The Brand Guidelines.