InMoment Inc. had the contracts for McDonald’s surveys in Canada, the United States, and Europe, as well as other smaller regions. Each country, including those in Europe, have different brand guidelines and individual stakeholders who needed to review and approve the content.

Multiple surveys in multiple regions, with different brand guidelines and UI/UX requirements.

Since they were all different, each survey was reviewed by different individuals and approved on an individual basis – they all had slightly different UI and UX requirements as well as visual effects details.

McDonald’s Canada Run Through.